BGHlapeta.com is an e-commerce project built with a focus on customer convenience and efficient operation for the team behind the store.
The platform serves a wide range of children’s products—toys, accessories, furniture, and specialized items—which requires a stable structure and well-optimized processes.
The online store is entirely developed by the Viste.bg team and is based on OpenCart, with the solution adapted to the specifics of the product category and sales dynamics. The site’s architecture allows for easy expansion and handling of different types of content and campaigns.
User experience is a key element of the project.
A one-page checkout has been integrated, significantly shortening the ordering process and making it easier for customers to complete purchases. The homepage and categories are structured to highlight new products, special offers, and top items without unnecessary complexity for the user.
The project also includes an advanced banner system, allowing administrators to create banners in various sizes and position them flexibly on the site. This enables quick responses for promotions, seasonal campaigns, and marketing initiatives without the need for technical intervention.
Behind the scenes, the platform relies on significant automation.
BGHlapeta.com is integrated with an ERP system, courier services, and various payment methods, including installment purchases. Numerous administrative modifications have been implemented to simplify the team’s daily work and optimize the management of orders, inventory, and suppliers.
The project supports work with multiple suppliers and external data sources, with business logic optimized to ensure smooth synchronization and minimal manual effort. On-page audits and optimizations have been conducted to improve performance and provide a clearer content structure.
BGHlapeta.com is an example of a functional and well-organized online store, where technological solutions are aligned with the real needs of the business and customers, with clear potential for future growth and enhancements.
