Project Description

The website was developed by the team on the Prestashop platform. The site offers high quality products for automotive, manufacturing and construction businesses. In collaboration with the team, various features including GDPR compliance and on page SEO were added to comply with data protection regulations and to optimise the site for search engines.
Tools like Facebook Pixel and an improved promotions system have been added to increase marketing effectiveness. One page checkout and the mega menu help improve user experience by speeding up the checkout process and navigation. To facilitate purchase and encourage conversions, various modes of repayment through TBI and Unicredit were also integrated. Also, a rush order option has been added which provides a very convenient way to order products for those who don’t want to waste time in lengthy checkout and order confirmation processes. All of these features were integrated with optimizing user experience and increasing conversions in mind.

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