Parfium.bg is an e-commerce project built and developed with a focus on scalability, automation, and robust business processes.
The platform is designed to support a large product catalog, dynamic promotions, and high traffic without compromising speed or the user experience.
In the project, we implemented complex supplier management logic, automated order processing, and inventory synchronization. This enables the team to manage daily operations more efficiently and respond quickly to changes in the assortment or market conditions.
The marketing and sales logic is built with growth in mind.
Implemented are a loyalty program and an enhanced promotions system, providing flexibility for campaigns, personalized offers, and long-term customer retention. The platform is integrated with external marketplaces and marketing services, expanding sales channels and increasing brand visibility.
From an operational perspective, the project includes integration with warehouse software, ensuring accurate inventory and faster order processing. Many of the processes are automated, allowing for better control and reduced operational workload.
Parfium.bg is also a project with successful international expansion.
With infrastructure built by us, the platform has expanded into the Romanian and Hungarian markets under the brand Fragranza, with adapted business rules, logic, and cross-market synchronization.
Today, the project is a mature ecommerce systemcombining a stable technical foundation, automated processes and the capacity for sustainable growth across multiple markets.
For the Parfium.bg project, we implemented our proprietary checkout module – Viste Checkoutdeveloped specifically for PrestaShop with a focus on speed, clarity and minimal friction in the ordering process. The solution uses a one-page approach in which all key steps – entering details, choosing delivery and selecting payment – are structured logically and accessible without unnecessary page reloads. The form is reduced to a minimum number of fields while retaining all functionality required in a real commercial environment, including dynamic delivery calculations, courier integrations and a clear display of the final total. This results in a faster checkout process, fewer abandoned sessions and more stable performance under load.
The project includes deep integration with Prim.io, which plays a central role in managing the entire ecommerce ecosystem. The Bulgarian website serves as the primary data source, with the multilingual fragranza.ro and fragranza.hu versions receiving a synchronised product database from it. All platforms are built with PrestaShop and maintain a stable connection for data exchange and centralised management.
The system synchronises the complete product catalogue and all orders in real time through Prim, which serves as the main ERP layer. A custom API integration retrieves stock levels from external warehouses, while internal warehouse quantities are managed directly through Prim. Key business processes such as accounting, order processing, payment tracking and picking are handled in the ERP system, creating a clear and reliable operational structure.
Using combined data from internal and external warehouses, we developed dynamic pricing logic that determines product prices according to the warehouse holding the largest quantity. This enables more flexible margin management and stock optimisation across different channels.
The project also includes integrations with external systems such as Releva for personalisation and recommendations, as well as full implementation of Google Tag Manager and the complete Google toolkit (GA4, conversion tracking and more), delivered together with an external marketing agency. An integration with DynamicPricing.ai was also implemented for automated price management based on market conditions.
The project includes an integration with Doofinderthat improves internal website search and makes products easier to discover within the large catalogue. The solution displays fast, relevant results and supports navigation and the overall search experience.
The project involved a complete migration from a custom CMS to PrestaShop, including carefully planned SEO redirects and implementation of technical SEO audit to preserve organic traffic and search engine rankings.
To meet the business's specific requirements, custom functionality was also developed for adding and managing fragrance families, enabling better catalogue categorisation and filtering.
We also integrated the Connectix platform for managing Viber campaigns, expanding communication channels and enabling direct customer contact through messaging marketing.
