Stenata.com – Migration to PrestaShop, Gensoft ERP Integration and Complete Ecommerce Platform Development

Stenata.com is a specialist online store for mountaineering, hiking, climbing and outdoor equipment. In 2024, Viste.bg began rebuilding the entire store on a new PrestaShop platform. The project includes full catalogue and content migration, a custom Gensoft ERP integration, a new checkout process, technical SEO optimisation, and connections to courier, payment and marketing systems.

Project Overview

From an Existing Store to New Ecommerce Infrastructure

Stenata is an established retailer of mountaineering and hiking equipment with a history dating back to 1997. The business operates through both an online store and a network of physical shops, while its catalogue includes specialist brands such as Deuter, Edelrid, Garmont, Julbo, Ortovox, Buff, Grangers, Boreal and others.

For a project like this, installing a new platform and importing a product list is not enough. The catalogue contains numerous colours, sizes, combinations, technical specifications and relationships between products. The online store must also connect with the physical shops, ERP system, couriers, payment methods and marketing channels.

The project therefore began with an analysis of the existing data and business processes, followed by a controlled online store migration to a new PrestaShop environment.

Complete Catalogue and Content Migration

The migration covered all key information accumulated in the previous store:

• products and product images;
• categories and subcategories;
• manufacturers and brands;
• attributes and technical specifications;
• colours, sizes and product combinations;
• promotional and standard prices;
• reviews and ratings;
• related and recommended products;
• customers and customer groups;
• information pages;
• articles and blog content.

During the transfer, it was essential to preserve the relationships between products, variants and categories. A pair of hiking boots, for example, may have numerous size and colour combinations, different stock levels and specific characteristics. Losing these relationships would turn the migration into a manual catalogue restoration exercise.

After import, the data was checked and validated in the new structure before the store was deployed to production.

Custom Integration Between PrestaShop and Gensoft ERP

We developed a two-way integration between PrestaShop and Gensoft ERP. Its purpose is to connect the online store with the business's operational system and reduce the need for manual data entry.

The integration synchronises key product data, including:

• prices;
• stock levels;
• models and product identifiers;
• new items;
• changes to existing products.

New items can be imported automatically from the ERP system into PrestaShop. In the other direction, orders from stenata.com are sent to Gensoft for further processing.

Data exchange runs through automated cron processes. Data-handling and issue-tracking mechanisms were added so that a single error does not interrupt the entire synchronisation process.

Checkout, Delivery and Payments

The store uses the SuperCheckout module, for which we developed a custom design and ordering logic. The goal was to collect the necessary information clearly without burdening customers with unnecessary steps.

The checkout process is integrated with:

• Econt;
• Speedy;
• TransKart;
• iute;
• delivery to an address or courier office;
• collection from a physical shop;
• different payment and delivery methods according to customer group.

When choosing collection from a shop, customers can use Stenata's physical network instead of requesting courier delivery. This connects the online and physical channels and lets users select the most convenient way to receive their order.

A Customised Product Experience

Warehouse was used as the design foundation, but the product, category and checkout pages were adapted to the specific nature of the catalogue.

For outdoor equipment, variants are not secondary information. Size, colour and availability are often decisive for a purchase. Product pages therefore display the different colour options, sizes and stock levels more clearly.

We developed and configured:

• visual presentation of colour options;
• size and combination selection;
• stock information;
• availability checks across physical shops;
• adapted filters by manufacturer, size, colour, gender and category;
• a full-width basket page;
• responsive optimisations;
• a new checkout page design.

The current store lets customers filter its large catalogue using the characteristics that genuinely matter when choosing footwear, clothing and technical equipment.

Technical SEO and Preserving Existing Visibility

Migrating to a new ecommerce platform creates a serious SEO risk if old URLs, content and relationships between pages are not handled correctly.

We therefore performed an SEO audit and technical optimisation covering:

• structure and indexation analysis;
• 301 redirects;
• correction of duplicate URLs;
• metadata optimisation;
• preservation of important product and category pages;
• internal link checks;
• category content optimisation;
• removal of technical crawling obstacles.

The main goal was for the new store to retain the value of pages built up over the years instead of restarting its SEO development from zero after migration.

Analytics, Marketing and GDPR

To measure behaviour and conversions, we configured Google Tag Manager, Google Analytics 4 and Meta Pixel, together with the required tracking for key ecommerce events.

The Brevo integration makes it possible to use customer data and store events in communication and marketing campaigns. Cookie Script manages cookie consent and supports compliance with personal data protection requirements.

The technical configuration is aligned with the checkout process so that add-to-basket, checkout-started and purchase-completed events are tracked consistently.

Additional Modules and Functionality

The project also included the development, integration or configuration of:

• XML product feeds for advertising and partner channels;
• a promotions and discounts system;
• display of colour options;
• POS functionality;
• support for euro prices;
• reCAPTCHA protection;
• optimised search;
• advanced product filtering;
• a wish list;
• product comparison;
• stock display by shop.

The platform displays prices in euros and Bulgarian levs and is prepared for the current requirements applying to Bulgarian online stores.

Post-Launch Support

Our work on stenata.com did not end when the new store went live. After launch, the Viste.bg team continues to provide technical support, monitoring and development.

Ongoing work includes resolving issues, correcting custom modules, improving mobile performance and responding to production cases. For a store connected to an ERP, couriers, payment services and physical shops, stable support is a permanent part of the project.

The Result

Stenata.com was successfully migrated to a new PrestaShop ecommerce platformwithout losing the complexity of its product catalogue or the business processes built over the years.

The new store combines a modern responsive interface, automated Gensoft data exchange, integrated delivery and payments, an optimised checkout and a technical foundation for further development.

The project is delivered and supported by a team of more than six specialists with expertise in backend development, frontend, DevOps and QA.

Frequently Asked Questions

Which Platform Does stenata.com Use?

The online store runs on PrestaShop with a customised version of the Warehouse theme. The platform is enhanced with a custom ERP integration, checkout logic and specialised modules.

What Data Was Transferred During the Migration?

The migration included products, categories, brands, images, attributes, characteristics, combinations, promotional prices, reviews, related products, users, user groups, information pages and blog content.

How Does the Gensoft Integration Work?

Gensoft and PrestaShop exchange product data, prices, stock levels and orders through automated processes. New items can be imported into the store, while online orders are sent to the ERP system.

Which Delivery and Payment Methods Does the Store Support?

The checkout system works with Econt and Speedy, as well as TransKart, iute and the other configured payment methods. Customers can also choose collection from a physical shop.

How Was SEO Performance Protected During the Migration?

An SEO audit was performed, duplicate URLs were corrected and 301 redirects were configured. Product, category and informational content was transferred and adapted to the new store structure.