As an e-commerce business owner, you already know that abandoned carts are a significant challenge. According to a Barilliance study, the average global cart abandonment rate is 75.6%. This means that over three-quarters of your customers are likely to abandon their carts before completing their purchase.
But there’s good news – you can recover a significant portion of those lost sales by sending abandoned cart emails to your users. These emails are designed to remind customers of their abandoned carts and motivate them to complete their purchases. In this article, we’ll take a closer look at the must-have elements of a great abandoned cart email.
1. A captivating topic
The first thing your customers will see when they receive an abandoned cart email is its subject line. Your subject line should be compelling enough to make them open the email. You can use an attention-grabbing subject line like “Don’t forget your items!” or “Complete your purchase with 10% off!”.
2. Clear and eye-catching design
The design of your abandoned cart email should be clear and eye-catching. Use a simple, clean design that draws attention to the message. A prominent button with a call-to-action, such as “Complete your purchase,” should be placed in a location that is easy to see and click.
3. Personalized message
Personalization is key when it comes to abandoned cart emails. Address your customer by name and mention the items they left in their cart. This will make the email more personal and show the customer that you value their business.
4. Reminder about abandoned items
In your abandoned cart email, remind the customer about the items they left in their cart. Include product images and descriptions to jog their memory and make it easier for them to complete their purchase.
5. Incentive to complete the purchase
Offering an incentive is an effective way to motivate customers to complete their purchases. This could be a discount code or free shipping. Make sure the incentive is prominent in the email and make it time-sensitive to create a sense of urgency.
6. A button with a clear call to action
The call to action (CTA) is the most important element of your abandoned cart email. It is essential that the CTA button is easy to find and click on. The CTA button should take the customer directly to their abandoned cart, where they can complete their purchase. You can learn more about the important elements of a user-friendly store here here.
7. Mobile-friendly
Mobile devices account for a significant portion of online purchases. Your abandoned cart email should be mobile-friendly and display correctly on all devices. Use a responsive design that adjusts to fit the device's screen size.
Final thoughts
An effective abandoned cart email can help recover lost sales and improve your ecommerce business’s revenue. By including these must-have elements in your email, you’ll create a message that’s compelling, personalized, and effective at motivating customers to complete their purchases.
