BGHlapeta.com is an online store that offers a wide range of products for children – toys, accessories, beds, etc. The site was entirely developed by the Viste.bg team, and is based on the OpenCart platform. BGHlapeta.com is equipped with an added banner system that allows administrators to create banners in different sizes and display them in different places on the site. Customers can choose from the latest products, special offers, and top products. For a better user experience, we have integrated a one-page checkout, which allows customers to complete their orders with just a few clicks. The site is GDPR compliant, complying with all the requirements of the European Union. The site has Google conversion tracking and Facebook conversion tracking, which allows administrators to track the effectiveness of advertising campaigns. Facebook pixel is also installed to be able to collect customer data and improve advertising campaigns. BGHlapeta.com is equipped with a product feed for Facebook, which enables administrators to advertise their products on Facebook. The site is integrated with Econt and Speedy, which facilitates the delivery process. The integration with an ERP system that we have made facilitates the store’s business processes. The improved promotions system allows administrators to set discounts depending on various criteria, such as order amount, products in the cart, etc. The site is optimized for speed to provide a better experience for users. A quick order option was also integrated, allowing customers to place an order in the shortest possible time. All these improvements and integrations have contributed to increased sales and improved UX and UI of the site.