Elegantz is an online store for ceramic pots, planters and accessories for arranging, made by Viste.bg on the Opencart platform. To ensure the best user experience, we have added numerous functionalities and optimizations by making it GDPR compliant, optimizing page load speed, implementing On Page SEO techniques and adding a banner system. To make the payment process easier, we added a onepage checkout and integrated the platform with Borika, which allows easy and fast online payments. In addition, we have implemented the Facebook Pixel and integration with Econt so that we can monitor the behavior of users on the site and ensure fast and reliable delivery of orders. In order to maximize the visibility of the store’s products, we introduced a product feed for Facebook, as well as UX and UI optimizations. The design of the site is individually designed and tailored to the corporate identity of Elegantz. We have improved the product search option to make navigation easier for users. The result is a modern, functional and easy-to-use online store that offers an exceptional user experience to its customers.